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Google's Rubin: Your phone is no assistant

Android's chief says you should be talking to the person on the other end of the line, not to the phone itself.

Jon Skillings Editorial director
Jon Skillings is an editorial director at CNET, where he's worked since 2000. A born browser of dictionaries, he honed his language skills as a US Army linguist (Polish and German) before diving into editing for tech publications -- including at PC Week and the IDG News Service -- back when the web was just getting under way, and even a little before. For CNET, he's written on topics from GPS, AI and 5G to James Bond, aircraft, astronauts, brass instruments and music streaming services.
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Siri screen
Siri wants to hear from you. CNET

You and your smartphone may be inseparable, but that doesn't mean you ought to be best friends.

That's the essential message from Andy Rubin, Google's Android chief, who spoke at the AsiaD conference this week. Not so coincidentally, he said this just days after the launch of the iPhone 4S, a chief feature of which is Siri, a voice-activated feature that Apple is billing as a "personal assistant."

"I don't believe that your phone should be an assistant," Rubin said in an interview, as reported by AllThingsD.

Rather, he said, a telephonic gadget is a tool: "You shouldn't be communicating with the phone; you should be communicating with somebody on the other side of the phone."

Apple's Siri has been the object of great fascination for many in the short time since it burst onto the scene. People have used it to sing duets, to muse on the meaning of life, and to break into a locked iPhone 4S. They've speculated about its (her) personality and whether it will ruin our civil society.

Rubin thinks the jury's still out on whether talking to your phone like that, rather than through it to a bona fide human being, will truly catch on. "We'll see how pervasive it gets," he said in the interview, while also acknowledging that Apple succeeded in making this kind of voice technology "consumer-grade."

Android phones, by the way, also like it when you talk to them.