Christmas came early for Google.
The Internet search giant posted double-digit year-over-year Cyber Monday gains on a select group of consumer categories, including department stores, books and magazines, home furnishings, and sports and fitness, according to its retail blog.
Paid click results rose a whopping 39 percent for department store searches, while books and magazines were up a healthy 28 percent. Bargain hunters, meanwhile, drove up comparison shopping clicks by 25 percent and sports and fitness by 24 percent, analyst Ben Schachter noted in a research report released Friday.
Home furnishings settled in with a comfortable 14 percent increase, while apparel donned a 9 percent gain.
Schachter, in his research report, noted:
It is not often that GOOG releases such data points, making it difficult to put this data into context. However, seeing key categories up 9 percent to 39 percent year-over-year is a positive, and indicates that consumers are still searching for retail products, deals, and coupons. We remain cautious on the holiday/4Q outlook however (due in part to the five fewer days between Thanksgiving and Christmas this year), but it's interesting to see GOOG releasing this type of data.
Google's double-digit results followed along the same lines noted by ComScore, which saidrose 15 percent year-over-year. And the Thanksgiving weekend, overall, climbed 13 percent, ComScore said.