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Google's Cyber Monday jumps by double digits

Online shoppers in hot pursuit of books and magazines, sports and fitness goods, and home furnishings help drive up the company's Cyber Monday paid click results by double digits.

Christmas came early for Google.

The Internet search giant posted double-digit year-over-year Cyber Monday gains on a select group of consumer categories, including department stores, books and magazines, home furnishings, and sports and fitness, according to its retail blog.

Paid click results rose a whopping 39 percent for department store searches, while books and magazines were up a healthy 28 percent. Bargain hunters, meanwhile, drove up comparison shopping clicks by 25 percent and sports and fitness by 24 percent, analyst Ben Schachter noted in a research report released Friday.

Home furnishings settled in with a comfortable 14 percent increase, while apparel donned a 9 percent gain.


Schachter, in his research report, noted:

It is not often that GOOG releases such data points, making it difficult to put this data into context. However, seeing key categories up 9 percent to 39 percent year-over-year is a positive, and indicates that consumers are still searching for retail products, deals, and coupons. We remain cautious on the holiday/4Q outlook however (due in part to the five fewer days between Thanksgiving and Christmas this year), but it's interesting to see GOOG releasing this type of data.

Google's double-digit results followed along the same lines noted by ComScore, which said Cyber Monday e-commerce sales rose 15 percent year-over-year. And the Thanksgiving weekend, overall, climbed 13 percent, ComScore said.