In June, Better Ads standards. We now know when this functionality will go live: Feb. 15, 2018.on websites that are not compliant with the
It won't block all ads, just ones that are deemed aggressive by the Coalition for Better Ads, whose members include Google, Facebook, Procter & Gamble, the Washington Post and groups from the advertising industry.
Better Ads' standards mean no pop-up ads, no ads that prevent web content from being displayed until a timer counts down, no ads that cover large portions of a website and no video ads that automatically play audio. It's worth noting that the native ad-blocking feature on Chrome won't prevent ads from tracking you.