CNET también está disponible en español.

Ir a español

Don't show this again

TikTok barred from US starting Sunday Apple's best iOS 14 features Second stimulus check payment schedule iPhone 12 release prediction Super Mario 3D All-Stars review The best VPN service of 2020 Apple Watch Series 6

Google's Challenges

Google is facing a wide array of challenges as it shifts from plucky upstart to dominant giant.

Interesting article by Diane Mermigas at Seeking Alpha about the challenges Google is facing as it diversifies into more and more areas, and it rumbles over the line dividing plucky upstart to hated giant monopolist:

Like past monoliths of new growth industries, Google appears to be invincible. But Google is vulnerable just because it is thinly spread in a rapidly changing marketplace where rivals are eating away at the edges and fighting for turf. A major shift in technology or consumer behavior could alter the playing field, just as it once did for broadcast TV networks, music companies, telephone companies, and typewriter manufacturers.

Google is locked in its fiercest battles over search, e-mail, office applications, social networking, portals and brand advertising, Web browsers, mobile operating systems, ad servers and exchanges, and operating systems.

Mermigas goes on to list a number of other challenges including: real-time social search, Microsoft/Yahoo search and advertising, digital books, streaming video and video search, mobile search and mobile applications and advertising.

Read more >