As part of the deal, Google's targeted, text-based ads are appearing on the sites of publications including Adweek, Billboard, Hollywood Reporter, National Jeweler, Progressive Grocer and Successful Meetings. European titles covered in the deal include Accountancy Age, Computable, Computing and IT Week, the companies said.
The revenue from clicks on these ads is shared between the two companies, Google said.
Competition in the search market is heating up, with companies turning to specialized services and offerings--for both customers and advertisers.
Riding on revenue growth from advertising,recently said that its fourth-quarter earnings grew by more than 100 percent compared with the same period in 2003. Much of the boost in ad revenue is attributed to Google's , through which advertisers bid to purchase the rights to certain words and phrases that generate ads for their companies when people enter terms in Google's search engine.