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Google to demote sites that obscure content with pop-over messages

Starting next year, Google's mobile search results will penalize sites using certain measures to cover up content. Expect web developers to respond with changes.

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When Google makes changes to it search engine results, the world responds. Starting next year, Google will not highly rank sites that make it difficult for a user to get information easily after clicking a search result. If a site places a large advertisement or something similar that covers the actual content, you should not see it appear at the top of Google's mobile search results. That means clicking search results on Google mobile should get you answers much quicker.

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Google to demote sites that obscure content with pop-over messages