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Google still pitching Google TV to networks

A Disney exec says talks with Google about the software platform continue but she's careful to say that they are not negotiations, according to a Reuters report.

After a bumpy start convincing media companies to embrace Google TV, the search giant is still trying to get the big media companies to warm up to the software platform.

According to reports, Google is trying to license content from ABC and Miramax, which produced the film "The Aviator." Miramax

Disney, parent of broadcast network ABC, plans to meet again with the company to discuss Google TV, which enables users to view Web content on TV sets, according to a Reuters report.

Speaking at a conference held by the news service, Anne Sweeney, Disney's TV chief, said: "More conversations are planned. I can't characterize them as negotiations."

So far, all of the major broadcast networks have blocked Google TV from accessing their online content. Google TV supporters note that all the software does is make the freely available content posted to the Web by broadcasters accessible on TV sets.

Some broadcast execs, however, recently told CNET that they don't want Google building a business on the back of their product--not without getting their fair share.

They also said many in Hollywood are also worried that Google hasn't been clear enough about how it plans to make money with Google TV. One more reason that Google may not be in the mix is that the major film studios and networks don't really need to license services that don't make them feel completely comfortable, not when they have so many other alternatives.

Netflix, Hulu, Apple, the cable pay-TV services, and possibly Microsoft are falling over themselves to offer their content over the Web.

Meanwhile, Google's content acquisition efforts also extend to YouTube, according to the New York Post. Last week, The Wall Street Journal reported that Google is trying to license films from Miramax, which is set to be acquired from Disney by a holding company.

According to the Journal, Google could offer Miramax films, which includes such hits as "Shakespeare in Love" and "Pulp Fiction," for YouTube's movie rental service as well as for Google TV.