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Google snaps up user-generated video start-up

Quicksee is the latest company to cut a deal with Google, finalizing plans to join Google's Geo team with its combination of video and mapping software.

Google's buying spree continued Monday with its purchase of Quicksee, a company blending home videos with geolocation services.

Financial terms of the deal were not disclosed, but Israeli newspaper Haaretz reported the deal would cost Google around $10 million. Quicksee allows users to upload videos they have shot of buildings or public places and tag them on Quicksee's site so that others can watch a video walk-through of the area shot on tap layered over a Google Maps implementation.

It's a natural fit for a number of Google projects, including Street View and business listings within Google Maps, and Quicksee's founders confirmed they will be joining Google's Geo team following the completion of the deal. The prospect of putting video inside Street View will undoubtedly raise eyebrows among privacy advocates, although allowing businesses, hotels, or real estate agents to easily upload video of their private buildings could be a pretty easy win for Google's local-business listing services.

Google continues to purchase companies at a dizzying rate, although most of its purchases of late have focused on either social-media or search. Quicksee is the second company out of Israel that Google has purchased this year, following LabPixies in April, Haaretz said.