While getting a quick-hit of information is one of the great benefits of the Internet, sometimes people want to know more about a certain topic. Google is addressing this need by reconfiguring its search results to help users find more in-depth articles.
"Our research indicates perhaps 10 percent of people's daily information needs fit this category -- topics like stem cell research, happiness, and love, to name just a few," Google's Pandu Nayak wrote in a blog post. "That's why over the next few days we'll be rolling out a new feature to help you find relevant in-depth articles in the main Google Search results."
Google's in-depth search results will be ranked algorithmically showing "high-quality" articles, papers, and blog posts. For example, Nayak wrote, if a user wants to learn more about censorship they'll find an article written by Salman Rushdie for The New Yorker. Or, if someone wants to know about Legos, a Google search will bring up longer articles on the plastic toy's engineering, gender dynamics, and art.
If publishers want to make sure their in-depth articles appear high in Google Search listings, the tech giant offers webmaster guidelines on just how to do that. These guidelines include pagination, logos, and authorship markup.
"I'm happy to see people continue to invest in thoughtful in-depth content that will remain relevant for months or even years after publication," Nayak wrote. "This is exactly what you'll find in the new feature. In addition to well-known publishers, you'll also find some great articles from lesser-known publications and blogs."
Currently, the in-depth articles feature is only available on Google.com in English. It's unclear if it will roll out to other languages.