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Google plunges deeper into smartwatch wars with WIMM

With Samsung on the brink of a big smartwatch reveal, Google confirms that it snapped up smartwatch maker WIMM Labs.

Sarah Tews/CNET
Google, oft rumored to be working on a smartwatch, quietly bought WIMM Labs last year to light a fire under the effort.

A Google spokeswoman confirmed to CNET that Google has acquired smartwatch maker WIMM. The takeover was first reported by GigaOm.

Smartwatch maker WIMM went dark last year, posting a cryptic thank-you message on its Web site citing "an exclusive, confidential relationship" for its technology.

Similar to previous reports of a coming Google smartwatch, the latest says the company has the work on the product -- including WIMM's employees -- centered in the Android unit, rather than its X Lab. That could mean a Google watch comes to market faster than the wearable Google has been trumpeting all year, Google Glass, which was a product of X Lab.

Though upstart tech companies have already introduced a slew of watches, giants are lumbering into the field too. Samsung is expected to unveil a smartwatch on September 4 called Galaxy Gear, and Apple has been rumored to be coming out with one.