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Google plunges deeper into smartwatch wars with WIMM

With Samsung on the brink of a big smartwatch reveal, Google confirms that it snapped up smartwatch maker WIMM Labs.

Joan E. Solsman Former Senior Reporter
Joan E. Solsman was CNET's senior media reporter, covering the intersection of entertainment and technology. She's reported from locations spanning from Disneyland to Serbian refugee camps, and she previously wrote for Dow Jones Newswires and The Wall Street Journal. She bikes to get almost everywhere and has been doored only once.
Expertise Streaming video, film, television and music; virtual, augmented and mixed reality; deep fakes and synthetic media; content moderation and misinformation online Credentials
  • Three Folio Eddie award wins: 2018 science & technology writing (Cartoon bunnies are hacking your brain), 2021 analysis (Deepfakes' election threat isn't what you'd think) and 2022 culture article (Apple's CODA Takes You Into an Inner World of Sign)
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Joan E. Solsman
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Google, oft rumored to be working on a smartwatch, quietly bought WIMM Labs last year to light a fire under the effort.

A Google spokeswoman confirmed to CNET that Google has acquired smartwatch maker WIMM. The takeover was first reported by GigaOm.

Smartwatch maker WIMM went dark last year, posting a cryptic thank-you message on its Web site citing "an exclusive, confidential relationship" for its technology.

Similar to previous reports of a coming Google smartwatch, the latest says the company has the work on the product -- including WIMM's employees -- centered in the Android unit, rather than its X Lab. That could mean a Google watch comes to market faster than the wearable Google has been trumpeting all year, Google Glass, which was a product of X Lab.

Though upstart tech companies have already introduced a slew of watches, giants are lumbering into the field too. Samsung is expected to unveil a smartwatch on September 4 called Galaxy Gear, and Apple has been rumored to be coming out with one.

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