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Google Play offers apps, albums, more for a quarter

Only a few hours old, and the new Google Play Store has already slashed its prices.

Screenshot by Jaymar Cabebe/CNET

To celebrate the launch of its new Google Play Store, the search-giant-turned-media-middleman is putting some of its top downloads on sale. The former Android Market's top 25 paid apps are now available for 49 cents each, while the rental prices of selected movies have dropped to 99 cents each. Some of the discounted apps include popular hits like Shadowgun, NFL Flick Quarterback, and SwiftKey X Keyboard. And while the discounted movies may not be quite as attractive ("Good Luck Chuck"?) as the app offerings, there are a certainly a few gems worth a look ("3:10 to Yuma," "Paper Heart").

But, of course, there's more. Today also marks the kickoff of the Store's Play of the Day campaign, which offers up specially featured content at an even deeper discount. A different app, movie rental, album, and book will be available for only a quarter, every day for seven days. Get 'em while they're hot, people.

To learn more about Google's new online storefront, be sure to check out Sharon Vaknin's post on five things to know about Google Play.