Google Music Store on the horizon?

According to a Forbes report, Google is close to launching its own music store, which would offer the music industry yet another option to combat iTunes' pricing inflexibility. From the article:

"The music industry is broadly unhappy with the fixed pricing and lack of subscription options at the market-leading iTunes Music Store and likely to support alternative services," wrote the analyst in a recent report.

It's interesting how the music industry isn't too joyous about the iTunes Music Store (and Steve Jobs behind it), despite the fact that it is by far the most successful legal source for music to date. At this point, the music industry's focus should be on the consumer experience (read: non-device-centric DRM).