Google has snapped up Like.com, the start-up announced Friday, as Google puts its product-shopping search strategy on the front burner.
Techcrunch, which reported a deal was in progress earlier in the week, said the official deal could be for as much as $100 million. "We were the first to bring visual search to shopping, the first to build an automated cross-matching system for clothing, and more. We see joining Google as a way to supersize our vision and supercharge our passion," said Munjal Shah, co-founder and CEO, in a statement posted on Like.com's home page.
Like.com operates a shopping Web site organized around visual search, and it will fit right into Google's plans toahead of this year's holiday shopping season. in the core of Like.com's technology--training computers to recognize objects independently--and could find uses for its technology in Google Image Search.