Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
What better way to advertise that you're a search giant than to search for a giant?
I feel sure some bright light at Google HQ uttered that line and was immediately promoted.
Google is experiencing. So why not curry a little local favor by helping to find a legendary sea monster that everyone believes exists? Well, everyone after 10 pints of Scottish ale.
As it revealed in a blog post on Monday, Google committed one of its street view cameras, mounted it on a boat and went out to find the Loch Ness Monster. The company also brought along some divers, equipped with underwater cameras. Nessie's a shy thing, after all.
Over the years, several people. Somehow, though, the pictures have always been blurry or distant or simply concocted on someone's computer in Inverlochtiemochtie, Scotland.
One particular image spotted by the cameras, however, is already exciting Google and everyone who sails under her flag or tails Nessie.
This appears to show something in the water. "Bird, log or monster?" asks Google, with no trace of a cryptic smile.
I will leave it to the monstrous experts in these pages to decide.
This whole affair coincides with the publication of a photo 81 years ago, one that startled anyone who saw it. It surely looked like a long-necked animal peering out of the loch. Perhaps Nessie wondered whether it had finally stopped raining. Actually, it was a frightful hoax.
Surely, though, Google's efforts will be rewarded. Surely this monster of the deep will emerge just to take one bow.
If you were a monster, would you spend all your time keeping away from people? Come on, monsters are supposed to eat people, aren't they?