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HolidayBuyer's Guide
Culture

Google is the world's number one brand, research finds

Google tops the world's top brands, registering an impressive 30 percent rise in the value of its brand.

In WPP-owned research company Millward Brown's annual study of the world's top-100 brands, Google came out on top for the second straight year, registering a 30 percent increase in the value of its brand to maintain the ranking. Google's market capitalization is $169 billion as a I write this, but the value of its brand?

$86 billion.

I think that means I can't even afford one pixel of its logo. That's one heck of a brand.

Which are the other top-10 brands? General Electric, Microsoft (but going down according to other research), Coca-Cola, China Mobile, IBM, Apple, McDonald's, Nokia, and Marlboro. It's fascinating to see how technology brands dominate. Maybe we really do rule the world?