Google's turning to the little guy to help Google Assistant reach its full potential. The search giant announced a new investment program on Wednesday that will offer funds, advice, marketing and more to startups that can expand the abilities of Google's digital helper.
Google Assistant is best known as the virtual, voice-powered assistant of your Google Home smart speaker or your Android phone. Since Google Assistant launched alongside Google Home in the fall of 2016, Google has done an admirable job of expanding its virtual helper's capabilities to keep up with the ever-growing reach and abilities of its main rival -- Amazon's . Now, Google's looking for help in figuring out what the Assistant can do next.
Google alreadyand ." This new program offers more tangible and immediate benefits to startups that can come up with new features, new hardware or even new applicable industries for Google Assistant.
As detailed in Google's blog post, startups can apply here, and benefits of the program include investment funds, guidance from Google engineers, early access to Google's features and tools, promotion from Google's marketing team and access to the Google Cloud Platform.
The first four investments include two companies meant to improve communication between people and digital assistants, one company building an AI English tutor and another building an automated hotel concierge.
We recentlywhere they test and foster third-party products. Both companies are obviously trying to expand their network of creative contributors to improve their own software and gain an edge in the escalating assistant battle.
For now, here's. Also check out this for you, then take this .