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Google Fast Flip adds new publishers as another magazine folds

Google has added more publishers to its Fast Flip news preview service, in the same week the FT soups up its premium offering and another magazine goes the way of the dodo

Google has added 24 new publishers to its Fast Flip service, which offers magazine-like preview pages of news stories.

Google announced the additional publishers on its official blog, adding stables of over 50 newspapers, magazines and Web sites. They include US newspapers such as the Los Angeles Times and Miami Herald, as well as the Huffington Post and Reuters. Thirty-six publishers are already on board. Tech publications include social meeja blog Mashable, tech industry rumour-peddlers TechCrunch and Apple fanboys Macworld.

Fast Flip is still a part of Google Labs, the section of the company reserved for experimental projects. Although Google hasn't confirmed numbers, it says the "initial thesis has held up: If you make it easier to read news online, people will read more of it... we've been pleased with the amount of time users have spent reading articles in Fast Flip."

There's also a mobile version, which you can access by pointing your phone to

The controversy over newspaper content appearing in Google News rumbles on after Rupert Murdoch threatened to entirely remove News International stories from the search engine. Google has responded with moves to limit the number of teasers readers can access before they have to sign up to paid sites.

Today the Financial Times has added new features to its premium subscription, which costs £100 per year. These include a monthly letter from the editor, a Friday round-up email and a page-turney online version of the paper at A monthly letter from the editor? What does Lionel Barber do all day? Even Crave manages more than that, and we spend our time wrestling with both the latest technology and hangovers of biblical proportions.

Meanwhile, in the print world, design bible ID today announced it's closing its covers, the latest casualty of the Internet fragmenting the market for even niche publications. Sorry about that, ID.