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Google and the art of pretending to be socialist

Google has a weird PR campaign going on in Europe....

Paul Kedrosky caused me to do a double-take on a Financial Times article on Google's hiring plans in Europe. Apparently, in a struggle to make itself look like Father Christmas, Google's head of engineering in Europe had this to say:

We are not seen correctly in Europe. My impression is that Google is seen as a big US company that is here to make money.

Um...yes. That would be correct. In fact, that would be Google's absolute shareholder responsibility. Am I missing something?