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Google acquires FeedBurner

Four-year-old RSS management company's more than 430,000 publishers will join Google's AdSense publisher network.

As expected Google has acquired RSS management firm FeedBurner , the companies announced on Friday. No details of the deal were disclosed. The move means Google advertisers will have another, new avenue for their marketing and FeedBurner 's more than 430,000 publishers will be able to join the Google AdSense publisher network, Susan Wojcicki, vice president of product management at Google, said in a conference call. Chicago-based FeedBurner was founded in 2003 and has raised about $10 million in venture capital funding. The site allows blog owners to manage their RSS feeds and track usage of their subscribers.