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Gold iPhone 5S: Gone, baby, gone wherever you look

The iPhone with the golden glow plays hard to get. Apple says that demand for the new iPhones has been "incredible" and acknowledges that "certain models" are sold out or in limited supply.


Apple's gold iPhone 5S has had its ship date pushed back on the company's online store and elsewhere around the Web.

Shortly after Apple started selling the iPhone 5S on Friday, the company's ship date for the gold-hued phone slipped from a window of seven to 10 business days to the broader, later target of October across all models and carriers. The silver and black models are still available to ship within seven to 10 business days.

In addition to Apple's online store, the company's gold handset has been pushed back at a host of online retailers, including carrier Web sites. AT&T, for example, has put a wide swath on when the handset might be available, saying it could ship anywhere between seven and 28 days.

Even at the company's flagship store in New York City, there was no satisfaction for shoppers seeking gold.

Later Friday morning, Apple confirmed the tight inventory for the new high-end iPhone. "Demand for the new iPhones has been incredible, and we are currently sold out or have limited supply of certain iPhone 5S models in some stores," a company rep told All Things D.

Apple's gold iPhone 5S is the first from the company to break away from the traditional white and black versions. Since its announcement last week, analysts have suggested that the gold iPhone 5S could prove popular, and at least on Apple's online store, that appears to be the case.

Apple's online marketplace isn't saying exactly when the handset will launch in October.

Update 8:17 a.m. PT: Added statement by Apple.