While I've never seen an actual Gmail commercial on TV, Google continues its grassroots style advertising for the Web service. I'm still surprised when I meet people who don't have a Google account, so clearly these ads might be necessary.
This one, put together by the Russian branch of marketing company Saatchi & Saatchi shows two men putting together a massive reproduction of Gmail's in-box, chat, and mobile features made out of various materials including modeling clay, Lego bricks, paint, and fabrics. Other parts were put together with printed paper and some elbow grease. Keep on the lookout for the giant mouse-pointer-on-a-stick that can change from an arrow to a finger, sure to be a big hit at Halloween later this year.