Glam Media jumps into e-newsletter market
Glam Today will give its independent publishers some exposure and provide a new place for the company to put ads, but it's entering the same market as big players like DailyCandy.
Glam Media has always insisted that it's not just an ad network, and an announcement the women's-focused media firm made Monday underscored that.
Glam has launched "Glam Today," a daily newsletter featuring a selection of content from the more than 500 sites in its network of independently run blogs that serve the company's ads.
"Glam Today surfaces and highlights some of the best content created daily by the professional publishers across the Glam network," Ryan Roslansky, Glam Media's vice president of products, said in a release Monday. "Glam Media's focus on packaging display advertising with relevant content extends is core to everything we do and extends to our premium e-mail products like Glam Today designed for publishers."
It's a five-day-a-week affair: Monday's newsletter will focus on fashion and shopping, Tuesday's on beauty, Wednesday's on "living," Thursday's on entertainment, and Friday's on health.
It's a bit surprising that Glam hasn't launched something like this before: for the parent company, it's another outlet for ads, and for sites in the Glam network, it's more exposure, as well as, perhaps, the cozy feeling that they're part of something more than a plain old ad network.
There are plenty of e-mail newsletters focusing on the women's market, though. DailyCandy has been around for years and is extremely popular, though it should be said that its newsletters focus primarily on women in select U.S. cities, and Sugar has a newsletter called (wait for it...) DailySugar.
Other popular online newsletters have primarily female readerships, like Vital Juice Daily and Ideal Bite (just acquired by Disney).