If you're buying a fancy new 4K TV in time for Christmas then you'll also need some 4K content to play on it. Thankfully then, LG has teamed up with Sky, bundling the Sky Q service with new LG 4K TVs sold between now and the end of March.
Sky Q is Sky's latest media offering, which, along with letting you watch movies, TV shows and sports channels in glorious 4K, also lets you watch shows on four different screens at once and download up to 1,000 hours of content to watch at home or on your tablet on the go.
The Sky Q Original Bundle with the multiscreen pack and 2TB set-top box would normally set you back £32 per month, along with a £60 setup charge, so it's a nice sweetener when you've also spent a couple of grand on a high-end TV.
You can find out which TVs are included in the deal over on LG's website.