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Get Amazon Prime for $79, today only

The company offering a $20 discount on its $99 all-you-can-eat service. In the UK, it's down to £59.

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Screenshot by Lori Grunin/CNET

Forget about waiting for Black Friday or Cyber Monday; Amazon's got a good deal for today, and today only. You can subscribe to its popular Prime service for $79, $20 off its normal $99, until 11:59 p.m. PT today.

For Amazon UK, that's £59, a £20 discount off the normal £79 price, until 11:59 p.m. UK time tonight.

At the end of a year, the subscription price will revert to its normal level.

The promotion is geared for the launch of its new Amazon Prime Video show, "The Grand Tour." Prime benefits include streaming video and audio from its collection of licensed and original content, selected free books in its new Prime Reading and its two-day free shipping on physical goods.