Though Gazoontite continues to operate its five physical stores--in Southern California, San Francisco, Schaumburg, Ill., New York City and New York's Long Island--the company shut down its Web store late last month.
The most common form of bankruptcy, Chapter 11 protects a company from its creditors while reorganizing its finances. Company executives did not return phone calls Tuesday.
The dot-com world is a desiccated landscape, with funding having dried up after technology stocks crashed last spring. E-commerce stores have attempted to slash overhead to preserve their cash, but with most a long way from seeing profits, a growing number are shutting down.
In the last few weeks, direct marketing site mValue, luxury-goods store Miadora.com and teen site Kibu are just a few examples.
For more than two months, Gazoontite, which sells asthma and allergy relief products, has wrestled with a cash shortage. In August, the company laid off about 50 workers, reducing its staff by 41 percent and began an intense search for new funding, a quest many dot-com executives are becoming familiar with.