Direct computer seller Gateway has appointed Martin Coles its senior vice president of Gateway International. Coles will be heading up the company's sales, marketing, customer service and business development for international markets. The former executive vice president for Nike is looking to increase sales and improve cost structures in Gateway's operations outside North America.
The move comes as Gateway prepares to cut costs and slim its product lines. The company underwent a management shuffle about a month ago, when its chief financial officer and other executives left.