Gateway announced on Monday that Scott Bauhofer will become senior vice president at Gateway and oversee the company's direct sales business. Bauhofer comes from Best Buy, where he served as senior vice president of online stores. He will report directly to Gateway President and CEO Wayne Inouye and replace Erik Gerson, who will be leaving the company.
Gateway has been refashioning itself rapidly since themerger closed earlier this year. Nearly every major executive position, including CEO, has been changed, and the company is reducing its employee count. Staff numbered 7,500 at the end of last year; that's dropping to 2,000. Although Gateway's consumer electronics sales continue to climb, the company has reported several quarterly losses over the past three years.