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Gateway lowers prices

Acting on its promise to cut prices, Gateway on Monday introduced several lower priced machines and said it is cutting the price of most laptops by $100. CEO Ted Waitt told analysts last week that the company would chop prices in an effort to regain lost market share. He said the company would introduce a $999 laptop with DVD player and a $499 server, both of which the company did Monday. The Poway, Calif.-based PC maker plans to boost its marketing budget, with a blitz planned to coincide with the Winter Olympics. Waitt plans to discuss that effort at the Goldman Sachs Technology Conference next week.

Acting on its promise to cut prices, Gateway on Monday introduced several lower priced machines and said it is cutting the price of most laptops by $100. CEO Ted Waitt told analysts last week that the company would chop prices in an effort to regain lost market share. He said the company would introduce a $999 laptop with DVD player and a $499 server, both of which the company did Monday.

The Poway, Calif.-based PC maker plans to boost its marketing budget, with a blitz planned to coincide with the Winter Olympics. Waitt plans to discuss that effort at the Goldman Sachs Technology Conference next week.