Edwards was part of thethat left Gateway after the company bought eMachines earlier this year.
from Sony Electronics, where he was senior vice president of the consumer marketing division. At Gateway, Edwards ran all consumer sales operations for retail, phone and Web channels as well as its consumer marketing efforts.
Edwards will be senior vice president of consumer segment marketing at HP, the company confirmed Tuesday, and will start work on Aug. 16, reporting to Vyomesh Joshi, executive vice president of HP's imaging and printing group. Edwards will be responsible for worldwide consumer marketing.
Gateway has been moving away from a recent bid to become a consumer electronics maker and is now focusing once again on its PC roots. The company will continue to court retailers as it beginsthe Gateway and eMachines brands.
In related news, the head of Hewlett-Packard's notebook computing effort,.