The, the , the and the -- it seems like we can't even step out our front door without tripping over a new version of Samsung's swanky flagship.
We're well aware that the increasing number of S4s doing the rounds is making it tough to tell one phone from another, and can make choosing a Samsung smart phone a baffling affair. But help is en route!
Click play on the video above to see each version of the S4 in hands-on detail, and get a run-down on each phone's key features.
From the rough-and-tough S4 Active to the diminutive Mini and the Frankenstein's-monster-style S4 Zoom, we've got every version of Samsung's hottest blower covered, as well as a nod to the-- the pure-Android phone that's only available to buy from the Google Play store in the US.
Which S4 is your favourite? Do you like that there's a range of different mobiles to choose from, or do you think that Samsung risks confusing customers by creating so many different devices under the same banner? Watch the video above, and let me know in the comments, or on our Facebook wall.