We've been keeping an eagle eye out for a tablet in shining armor that can truly take on Apple's fire-breathing iPad. It now looks like Amazon will fight fire with.
The Kindle Fire couldn't be much more different than the iPad. It has a 7-inch screen, runs a version of Android, doesn't have a camera, and can't connect to a 3G network.
The Fire's biggest selling point is its selling point:. Golly, that's a cheap tablet. At that price, a lot of people might be of 3G, lots of local storage, a microphone, and extra screen real estate.
Amazon's large store of available content in the form of books, videos, and music may well keep customers busy enough to forget about iTunes.
The term "iPad killer" is popping up everywhere, but the real truth is likely to be much more complex than one or the other winning out in a bloody sales war.
There are still plenty ofabout the Kindle Fire, but that's not going to stop us from asking the Big One. Is the Kindle Fire a true iPad competitor? We know you've got an opinion. Vote in our poll and tell us more in the comments.