Tubi, a free, ad-supported video streaming site, said Tuesday that it saw its monthly active users hit 25 million in December. Its total view time also reached more than 163 million hours watched, an increase of 160% year over year, according to a release. , by comparison (which costs $7 a month for a regular US membership), has .
Tubi features more than 20,000 movies and TV shows, and works with more than 250 content partners including Warner Bros. and Lionsgate. The company said it'll expand its content spending this year to more than nine figures in order to add more content from major studios, indies and TV producers around the world.
"Our growth over the last year is a clear testament to the success of our focused strategy in a now-cluttered marketplace," Tubi CEO Farhad Massoudi said in the release. "We're excited people globally have embraced Tubi as a complement to subscription video and aim to deliver an even larger library of premium content in 2020."
The Netflix alternative saw quick growth in international markets, too. There was a combined 357% year-over-year increase in total view time in Canada and Australia, according to the company. It plans to launch in more areas including the UK and Mexico in the coming year.
Originally published Feb. 11 at 1:18 p.m. PT.
Update, 1:36: Adds details throughout.