To celebrate the opening of their newest Times Square flagship location, Japanese retail store MUJI will give away 500 "Chronotebooks," their unique take on the classic (read: boring) paper planner.
MUJI's second store in New York, located at 620 Eighth Avenue, will offer exactly 2,170 items at the time of the opening, and all products will share the same strict MUJI rule: no branding. The name "MUJI" comes from the Japanese word "Mujirushi Ryohin" that essentially means quality without a name. Some people call MUJI the Japanese IKEA, but I'm not buying it--I actually own a few MUJI pieces myself and I can say without hesitation that MUJI is far, far superior to IKEA. They maintain a perfect union of quality and design, whereas IKEA designs their products with an expiration date--have you ever tried to take anything from IKEA apart? MUJI>IKEA.
The Chronotebook is Muji's update to the tired paper notebook planner. Where memopads and datebooks have cluttered lines and graphics, the Chronotebook only has a clock in the middle of the page: one for AM, one for PM. Users are free to organize their day around these clocks in way that's similar to a brainstorm. The Chronotebooks will sell in the new store for $4.95, but the first 500 people to step into the Times Square location will get one for $0.00.