The 2014 movie "Transformers: Age of Extinction" didn't pull in great reviews -- it has a 5.8 out of 10 rating on IMDb, 32 out of 100 on Metacritic and a rotten 18 percent ranking on Rotten Tomatoes -- but it still managed to make over $1 billion worldwide.
Hasbro is hoping to cash in on more Transformers success with a whopping four more films over the next 10 years. Hasbro Studios President Steven Davis announced the plans during a question and answer session at the MIP Junior Conference in Cannes, France, on Sunday.
Responding to an audience question, Davis said he sat down with several screenwriters over the course of three months to plot out the future of the Transformers franchise, and as a result, four new Transformers movies are on the way.
Hasbro is also working on developing a Transformers strategy in the TV and digital markets, so expect to see much more of Optimus Prime on your TV, tablet and smartphone screens in the next few years in addition to the big screen.
Transformers began as a series of toys by Japanese company Takara Tomy and US company Hasbro in 1984, as well as a beloved animated series that premiered that same year. The franchise has since evolved to include animated television series, comic books from multiple publishers, and, more recently, a series of four major motion pictures.
You can watch Davis' full 30-minute keynote in the video above. The Transformers news happens around the 13-minute-mark if you want to jump ahead. "Transformers 5" is expected to begin shooting in 2016 ahead of a theatrical release sometime in 2017.
(Via Entertainment Weekly)