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Foryota? Toyford? A new hybrid being born?

There are media reports in Japan that executives of Ford and Toyota have been meeting there.

Could be simply some discussion of co-marketing. Or perhaps working together on a new hybrid car to replace the Prius, which I think of as a very big video game.

Of course, Wall Street is taking it as a sign there could be a merger. Ford's stock price is about half what it was two years ago.

No official comments on whether to expect a new hybrid car, or new hybrid company. Ford currently controls these brands: Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury, and Volvo. And has about three hundred thousand employees. All that could lead to some very ruffled feathers if Ford were to try to hide its woes under the Toyota umbrella.

Whatever is realy going on, it will raise the heat around the 2007 Detroit Auto Show which is just days away.