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Former Microsoft exec to lead Twitter's platform partnerships

Jeff Sandquist, formerly Microsoft's senior director of developer relations, joins "the flock" and replaces Ryan Sarver, who left Twitter in June.

Keeping Twitter developers happy can be dicey work. So, Jeff Sandquist has a tough job in front of him.

Over the last year or so, the company tightened its controls over what those developing for Twitter's platform can do, in many cases pulling the plug on third-party Twitter clients and often angering developers who felt they had helped make Twitter what it is.

New Twitter Director of Platform Partnerships Jeff Sandquist Jeff Sandquist

But Twitter is also working hard to streamline its service, making things easier for users and advertisers alike in advance of its expected IPO, which it said last week was now in the works.

That's the environment that Sandquist, formerly the senior director of developer relations at Microsoft, will walk into when he starts on October 14. The new director of platform partnerships at Twitter, Sandquist is taking the slot formerly held by Ryan Sarver, who departed Twitter in late June after four years as part of "the flock."

In a job listing Twitter posted after Sarver's departure, the company said it was looking for someone who:

Will lead the team of platform relations managers, developer advocates, platform growth managers, and partner engineers on a global basis. You will work cross-functionally with a variety of different teams within Twitter such as product, engineering, analytics, sales and business development. You will be leading a team focused on driving the success and adoption of Twitter's most important platform products such as Twitter Cards, Twitter for Websites, Twitter APIs, Ads API, the Vine Platform, our mobile platform and much more. You and your team will think deeply about Twitter integration opportunities and possibilities across a wide range of verticals and partners.