It's always nice when a company is willing to put up its products against its marketing claims. In this case, the strengths of Olympus' Tough series of digital cameras.
Earlier in 2009, Olympus stopped designating its series of shock- and waterproof cameras with a mere SW and started calling them Tough, since the cameras were also dustproof, crushproof, and freezeproof. To prove just how much punishment they can take, it turned over a bunch of Tough-series cameras to some kids and let them have at 'em in a series of tests, which Olympus made videos of and posted to YouTube.
The "best of" video is above while the nine individual trials--including Tricycleproof and Icecreamproof--are after the break.