The Fleximus is a tubular, flexible photo and video camera with a lens at one end and viewfinder or a 3-inch display at the other.
The device is designed to be as simple as possible, with few controls. Natch, since the motto of Art Lebedev Studio is "No bullsh--."
The Fleximus is also meant to get those photo angles you never could before, though it seems less practical than, say, a more compact camera you can simply aim at anything.
But it may be perfect for plumbers angling through pipes, nooks, and crannies--rovided, that is, it ever becomes a product and gets a much longer tube.
There is a neat page of designs showing how the Fleximus was created here.