As always, Amazon's own hardware is at the top of the discount list. Prime price cuts include some of the best-ever deals on the HomePod, which is due in December for $350.speaker ($90, 50 percent off its normal $180 price) and ($35, down from $50). These discounts come as Amazon is looking to expand its dominance in the smart speaker market ahead of competition -- at the high end, at least -- from Apple's
Also on sale is the company's new, down to $400 from $650. Our own David Katzmaier before clicking "buy" on that offer.
In addition to price cuts on Fire tablets and Kindle readers, shoppers will also find discounts on Sony headphones, Bissell vacuums, Libratone wireless speakers and August smart locks, to name just a few.
Amazon's homepage for all Prime deals is amazon.com/primedeals, while TV-specific deals will be broken out at amazon.com/primedaytvdeals. Dozens of pages of deals are , though the exact discounts haven't been disclosed.
One big question mark is when these deals will hit, and how long they'll last. Prime Day follows Amazon's "lightning deal" format: tens of thousands of products go on sale every 5 minutes for the sale's 30-hour duration (starting at 6 p.m. PT/9 p.m. ET today, July 10) with limited quantities. However, an Amazon representative has confirmed to CNET that the Amazon hardware-specific deals listed below will extend throughout the entirety of the sale period.
Here's the full list, straight from Amazon's press release (now updated to incorporate some additional Amazon device deals that the company subsequently identified to us via email).
Amazon devices on sale all day:
Save 50 percent on $89.99, only
Save $15 on $34.99, only
Save $30 on new $49.99 (also available as a three-pack for $119.97)tablet, only
Save $20 on $29.99, Amazon's best-selling tablet, only
Save $30 on $89.99, only
Save $30 on $49.99, on sale for
Save $50 on $149.99, on sale for
Save $50 onwith Free Wi-Fi+3G
Save $30 on Kindle for Kids Bundles, only $69.99
Save $75 onand bundle
Save $250 on the newly released $399.99 [see ], only
See all Amazon Prime deals here
Other deals available throughout the day:
Prime members who haven't yet tried Amazon Music Unlimited can add four months of the full catalog streaming service for just $0.99 when buying Echo devices, Fire TV streaming media players or Fire tablets
Save 30 percent on Echo Dot and TP-Link Smart Plug bundle
Save $50 on
Echo Dot andbundle, under $70
Save big on Sony XB950B1 Extra Bass Wireless Headphones
Save 45 percent on Libratone One Click portable Bluetooth speakers
Save up to 50 percent on select video games, consoles and accessories
Save up to 40 percent on PC gaming laptops, desktops and accessories
Save 30 percent on RepRap Guru 3D Printer
Save 50 percent on two-pack of Tile Slim Phone Finders
Save big on "Game of Thrones: The Complete Seasons 1-6" + Digital HD [Blu-ray]
Save 40 to 50 percent on Prime Exclusive clothing, handbags and more
Save 30 percent on select clothing, shoes and more for men, women, kids and baby
Save big on diamond stud earrings – 1-carat diamond stud earrings for $499.99 or ½ carat diamond stud earrings for $239.99
Save up to 70 percent on select Samsonite two-piece spinner sets
Save up to 40 percent on select furniture, mattresses and rugs
Save 20 percent on nursery essentials
Save $100 on the Bissell Multi Reach Cordless Stick Vacuum
Save up to 40 percent on Radio Flyer, Crayola, K'NEX and more
Save up to 30 percent on select Under Armour training gear
Save 30 percent on select adidas apparel
Save up to 50 percent on select Callaway Golf products
Skywalker Trampolines Jump N' Dunk Trampoline with safety enclosure and basketball hoop, 8-Feet, only $119.99
Save 30 percent on the Sportstuff 1030 Adventure Stand Up Paddleboard with accessories
Save 25 percent or more on AmazonBasics -- from office products to outdoor gear
Get 20 percent back on thousands of items with an Amazon Prime credit card including select Disney Pixar Cars toys, select Thule jogging strollers and luggage, and select Yamaha musical instruments
Save up to 50 percent on grocery items by Amazon, including Wickedly Prime and Happy Belly products
Save 40 percent off your first six months of Audible membership, and enjoy the world's largest library of audiobooks plus original audio programming (just $8.95 per month for 6 months)
TV-specific deals (also highlighted in the release) are as follows:
- Newly released, only $399.99 [see ]
- 25 percent off select TCL smart TVs, starting at $119.99 for a 28-inch
- 32-inch 720p TCL TV, only $99.99
- 40-inch 1080p TCL TV, only $199.99
- 55-inch premium brand 4K smart LED TV, only $599.99
- Get 15 percent back on select Samsung TVs, audio and more on Prime Day with an Amazon Prime credit card
For Prime Day tips, check out.
Check out CNET's list of the, which we'll be updating throughout the sale.
Update: Originally published 7:31 a.m. PT, updated 10:13 a.m. PT with additional information and links.