AT&T is about to put its money where its mouth is.
The first offer in a brand-new customer rewards program dubbed AT&T Thanks hits today, with the carrier promising one free movie ticket when you pay for the first one at full price. On a Tuesday. This summer. At AMC or Regal theaters. After validating your cell phone number online. And then get a coupon code from MovieTickets.com. And it won't work if you use prepaid brand Cricket or an AT&T prepaid GoPhone.
AT&T's "Thanks" program already came under fire earlier this month when Citigroup sued the wireless network for using the word "thanks" in this very campaign.