Over the years, Ferrari has stuck its name on everything from baseball caps,and cameras to laptops and , as well as, of course, . Now we can add iPod docks and headphones to the list.
Instead of starting from scratch, the house of the prancing horse has partnered with Logic3. The range of Ferrari-branded audio goods comes in two basic styles. There's the Cavallino Collection, which uses soft leather, in either beige or black, and brushed metal to evoke the feel of the company's. And then there's the Scuderia Collection, which features bright red finishes reminiscent of Ferrari's Formula One team, along with prominent yellow Ferrari badges.
The top-of-the-line Cavallino GT1 dock is a 2.1-channel speaker with a large 6.5-inch subwoofer built in. Two versions are available, a basic US$775 speaker dock model, and a more expensive US$900 version that's equipped with AirPlay and Bluetooth connectivity. Both models promise an impressive 250W RMS of power.
The Scuderia FS1 and FS1 Air (the AirPlay-imbued version) speakers, are slightly cheaper but less powerful, too, and will set you back US$500 and US$550, respectively.
On the headphone side of the ledger, there's the Scuderia R300 (US$400) and Cavellino T350, which are both active noise-cancelling over-the-ear headphones, as well as a range of cheaper in-ear headphones in both styles.
If your desire is piqued, but your wallet empty, you have a bit of time to save up for these Ferrari-branded goods. The first products won't be available for shipping until April 2012, with some items not going on sale until July.
Hopefully, none of these products is as hair-tearingly awful as the, which we described as a "cynical piece of cross-branding" and "a money-grubbing venture".