According to a survey conducted by a postgraduate at the University of Sydney (USyd), Facebook users are over the experience — but feel stuck with it as a means of keeping in touch.
Apparently, the fun has faded from Facebook. As part of her postgraduate thesis on the social impact of digital media, researcher Laura Demasi surveyed 753 Australian Facebook users who were carefully selected to represent the general population — and found that a high percentage had negative things to say.
Many seem to feel as though they spend too much time on the site — 31 per cent, a figure that rose to 61 per cent in the 18-29 age range. As many as 43 per cent have thought about closing their accounts, and yet they remain. But why?
It comes down to the ubiquity of the service: 39 per cent (of the 43 per cent who considered closing their accounts) stayed so that old friends could find them, and 19 per cent stayed so that they could keep in touch with their social groups, keep up to date with event invitations and generally stay in the loop.
Social networks have proliferated in recent years, but simply by virtue of being the early bird that caught the users, Facebook now has those users in a Catch-22 loop. They won't leave until their friends have gone elsewhere; and their friends won't leave; and so on, ad infinitum.