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Facebook reportedly tried to buy Snow, a Snapchat-like app

CEO Mark Zuckerberg tried to acquire the Asia-based messaging app over the summer, according to a report.

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Snow has been called a Snapchat clone.

Snow/Screenshot

Remember when Facebook tried and failed to buy Snapchat? Well it seems the company has not given up its pursuit of similar messaging tech.

The social network made an unsuccessful bid this summer to acquire Snow, a Snapchat-esque app owned by South Korea-based Naver, TechCrunch reported Monday. The bid was rebuffed in spite of a phone call directly from Facebook CEO Mark Zuckerberg, a source close to the company told TechCrunch.

"It's true that Snow is receiving love calls from various companies," a representative from Naver told TechCrunch. Naver, however, would not name the interested companies.

Many of the features Facebook has added over the past couple of years and plans to add have been described as Snapchat-like. Back in September, Naver invested $45 million in Snow, which features the kind of filters and stickers that have been popular with Snapchat users.

Facebook did not immediately respond to a request for comment. Representatives for Naver could not be reached.