Like with Twitter, Facebook users often share breaking news with their friends on the network. But now the social-networking giant is reportedly looking to add a homegrown news-delivery service to its mobile offerings.
The company has been working on a service internally dubbed Reader that would display content from Facebook users and other publishers in a new visual format tailored for mobile devices, people familiar with the project tell The Wall Street Journal. The project, which has been in the works for more than a year, reportedly resembles Flipboard, the popular news-reading app that aggregates content from multiple sources.
A Facebook spokesperson declined to comment on the report.
While The Journal reported that it was unclear whether this project would ever be launched, it did note that the project appears geared toward addressing the changing social-networking tastes of Facebook's users.
With the Internet continuing to become more mobile each day, Facebook has been long pushing to boost advertising on mobile. In April, the social network debuted Facebook Home, which is a family of mobile apps and a social-networking-focused skin that runs over Android on smartphones.