Tokyo Olympics opening ceremony EA Play Live Deepfake version of young Paul McCartney Dune trailer Mercedes-Benz plans all-electric lineup by 2030 Unemployment tax refunds
James Martin/CNET

Facebook gets serious about the big bucks in TV shows

Facebook doubles down on its big bet to create homemade TV shows.

A Lego model of the Facebook logo sits on the desk of a programmer inside the company's office in Palo Alto, Calif., in June 2009.

Facebook plans to expand into the realm of original TV shows.

James Martin/CNET

Facebook really wants to serve you original TV shows over social media.

The social network just hired Mina Lefevre, an experienced TV executive, to manage all of its video content programming, according to Bloomberg. Lefevre hails from MTV where she was responsible for scripted programming.

The move follows Facebook's recently announced plans to create an app for television set-top boxes.

Facebook sees big money in creating video content. With more than 1.79 billion active users a month, the potential for a massive advertising dollar windfall is significant to say the least.

Facebook didn't immediately respond to a request for comment.