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Facebook by the numbers: Mixed bag

Facebook's first-ever earnings report as a publicly held company sees stock slump even as revenue climbs.

One of the biggest buildups since Geraldo broke into Al Capone's safe is over. Facebook just reported its second-quarter earnings, making a bit of history and allowing the rest of us to get a read on what's going on at the world's largest social network.

In this, Facebook's first-ever quarter as a publicly traded company, the company lost $157 million on revenue of $1.18 billion. Though revenues were up from a year ago -- analysts polled by Thomson Reuters had a consensus projection at $1.1 billion -- the news still sent Facebook's stock plummeting after hours.

Q2 financial summary Facebook

Among other highlights:

User engagement

  • Monthly active users: 955 million, up 29 percent year-over-year.
  • Daily active users: 552 million, up 32 percent year-over-year.
  • Users: 543 million, up 67 percent year-over-year.


Sales and earnings

  • Total revenue: $1.18 billion, up 32 percent from $895 million in the second quarter of 2011.
  • Revenue from advertising:$992 million, up 28 percent from last year.
  • Payments and other fees revenue for the second quarter was $192 million.



  • Costs and expenses: $1.93 billion, up 295 percent from the second quarter of 2011.
  • GAAP loss from operations: $743 million, compared with income from operations of $407 million a year earlier.
  • Excluding share-based compensation and related payroll tax expenses, $515 million in non-GAAP income from operations, compared with $477 million in the second quarter of 2011.
  • GAAP net loss: $157 million, compared with $240 million in net income in the second quarter of 2011.
  • Capital expenditures: $413 million, up 213 percent.
  • Cash and marketable securities: $10.2 billion, including $6.8 billion in net proceeds from Facebook's initial public offering.