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Eye-Fi Mobi card links camera to mobile more easily

A new offering from wireless SD card maker Eye-Fi promises easier photo transfer to mobile devices.

Lexy Savvides Principal Video Producer
Lexy is an on-air presenter and award-winning producer who covers consumer tech, including the latest smartphones, wearables and emerging trends like assistive robotics. She's won two Gold Telly Awards for her video series Beta Test. Prior to her career at CNET, she was a magazine editor, radio announcer and DJ. Lexy is based in San Francisco.
Expertise Wearables, smartwatches, mobile phones, photography, health tech, assistive robotics Credentials
  • Webby Award honoree, 2x Gold Telly Award winner
Lexy Savvides

A new offering from wireless SD card maker Eye-Fi promises easier photo transfer to mobile devices.

(Credit: Eye-Fi)

The original Eye-Fi card provided storage space for photos and videos, the same as a regular SD card. What set it apart was the built-in Wi-Fi that could automatically sync up with a computer or mobile device for backup purposes.

The Eye-Fi Mobi simplifies the process of connecting your camera to a mobile phone by pairing with an iOS, Android or Kindle Fire device through a dedicated app. Enter a unique 10-digit code, and the card will automatically send images to your device wirelessly. Aimed at photographers who want to share quickly with online services like Instagram or Facebook, the Mobi will cost less than the original X2 card.

It will retail for US$49.99 for an 8GB card, and US$79.99 for a 16GB model. Local pricing has yet to be announced, but they will be available in Australia later this month.

While most compact cameras from the 2013 crop feature some sort of built-in wireless connectivity, the Mobi card will be useful for anyone with an older camera who wants to instantly transfer photos across for sharing purposes. The original Eye-Fi Pro X2 card offers wireless transfer of JPEG and RAW images or video to Mac/PC.