Twitter is partnering with a variety of online media companies to expand the range of content available for preview from within tweets.
The microblogging site announced today it has introduced an enhanced version of "expanded Tweets" that allows users to preview stories, images, and videos linked to within tweets. While Twitter already offered the ability to see Instagram photos or watch YouTube videos, the site is now partnering with a "diverse and growing group" of media sites such as The Wall Street Journal and Time to deliver richer content in tweets.
"When you expand a Tweet linking to a news article by The New York Times, The San Francisco Chronicle or Der Spiegel Online, you can see a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer," Michael Sippey, the director of Twitter's product team, explained in the blog post. "You can continue to read the article, follow these accounts, and reply, favorite or retweet the Tweet."
Twitter promises the feature will present images from TMZ and BuzzFeed, as well as video from BET, Lifetime, and Dailymotion.
The new feature rolled out today on Twitter.com and Twitter's mobile site. It is also expected to be available soon on Twitter's mobile apps for iPhone and Twitter.