Aptiva users will launch Excite's home page when they press the "Internet" button on IBM's Rapid Access II Keyboard. The idea is to sell real estate on PCs to Web services looking for ways to reach Web consumers.
Other PC manufacturers such as Compaq Computer have introduced similar methods. Compaq's keyboards have buttons that automatically launch sites such as AltaVista, Shopping.com, and Zip2. Compaq sold AltaVista to CMGI in July for $2.3 billion in stock.
"Distribution continues to be key for the Excite portal, and this relationship extends that strategy to a new audience," Mark Stevens, Excite@Home's executive vice president for business development, said in a statement.
John Yengo, IBM vice president of consumer marketing, said in a statement, "We continue forging new relationships with companies like Excite to enhance the service we provide to individuals with their Aptivas."
Hilarious jokes barely save a Toy Story 4 lacking in stakes: The Pixar sequel doesn't have the emotional pull fans might expect.
New Stranger Things clothing lets you wear Demogorgons.: The Netflix hit inspires an H&M collection from another dimension -- the 1980s.
Discuss: Excite lands key real estate on new IBM Aptivas
Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.