"We're not collecting more data about you. Our new policy simply makes it clear that we use data to refine and improve your experience on Google--whichever products or services you use,". "This is something we have already been doing for a long time. We're making things simpler and we're trying to be upfront about it. Period."
Soon after Google announced the change, privacy advocates pounced, saying that the move was designed to increase the company's advertising effectiveness., saying that it should have been offered an opt-out.
"Google is now aggregating consumers' personal information without consumers' consent; has failed to provide a simple, effective opt-out mechanism,..." the suit claimed.
As if that weren't enough, Reuters reported over the weekend that several "top decision-makers" at the U.S. Federal Trade Commission believe that the agency should launch an antitrust case against Google over the possibility of it using its dominant search position to hurt rivals. Reuters' sources said that a decision on the matter could come down late next month or early December.
CNET has contacted Google for comment on the Guardian's report.